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A brief journey through branding & intellectual property.

Intellectual property can be loosely defined as any ownable creations of the mind within business. IP includes just about anything from names, symbols, images, and simple sketches all the way through to innovative inventions and literary works.

A brand is simply a distinctive narrative expressing itself through the medium of products or services.

Our journey illustrates the important ties between branding and intellectual property.

Who are Brand42?

We are a creative agency, pressing forever onward through print and digital means. We are passionate about digging deep, rolling up our sleeves and delivering original, well executed products.

A wide breadth of genres and mediums influence us in ways that you’d least expect. From winning awards to days spent researching and developing new ideas, here at Brand42, we strive to be on the curve, if not ahead of it.